- The Seoul Metropolitan Government and The Commonwealth of the Northern Mariana Islands (CNMI) will select fashion brands to participate in S/S Fashion Week in September 2025 and provide various support, including showroom establishment.
- The city government and CNMI signed an MOU at the opening ceremony of Milan Fashion Week on Tue, Feb. 20.
In September this year, leading Korean designers representing Seoul Fashion Week will make their debut at the 2025 S/S Milan Fashion Week, one of the world’s top four fashion week events. This year’s Fashion Week is expected to open up export opportunities through key distribution channels such as showrooms and select shops in Milan, Italy, which drives fashion trends in Europe.
The Seoul Metropolitan Government (SMG) announced that it will use Milan, a world leader in fashion, as a base to promote K-Fashion on the global stage beyond the European market and to lay the foundation for Korean fashion designers who are serious about tapping into overseas markets.
The Seoul Metropolitan Government and the National Chamber for Italian Fashion (CNMI: Camera Nazionale della Moda Italiana) signed an MOU at the CNMI headquarters on Tue, Feb. 20, the opening day of Milan Fashion Week (Feb. 20 to 26). The MOU sets out the terms of cooperation for the successful entry of K-Fashion brands into the European market.
Under the MOU, Seoul and the CNMI will select K-Fashion brands that show promise in the European market and assist them with the overall preparation for a successful debut at Milan Fashion Week in September 2024 and February 2025.
The city will use Milan as a starting point to secure a premium distribution network in the European fashion market. In the future, the city government plans to hold concrete discussions with CNMI and distributors to build an exhibition hall dedicated to K-Beauty and K-Fashion in Italy’s premium distribution network, including department stores, showrooms, and select shops.
MOU signing ceremony for the SMG-CNMI