Expedia Group is to deploy Amadeus’ New Distribution Capability technology and integrate its NDC content across Expedia’s online travel brands as part of an expanded strategic partnership with the travel technology company.
The integration will enable airlines to reach Expedia Group’s customers with “the latest merchandising techniques”, according to a statement from Amadeus.
Expedia and Amadeus have worked together for about 20 years, and the partnership renewal “marks a significant step forward in our collaboration”, according to Chris Hodges, Expedia Group’s VP of global connectivity and partner solutions.
“This move further emphasises our commitment to offering travellers the widest range of choices and personalised experiences, in line with the industry’s ongoing embrace of NDC technology,” added Hodges.
Sam Abdou, Amadeus’ EVP of global sales for airline IT, distribution and global online travel agencies, said: “Amadeus is determined to enable all stakeholders to make the most of the potential that NDC can deliver, and bringing one of our largest online travel agency partners onboard is a great illustration of this.
“Building on our relationships with both airlines and travel sellers, we are in a strong position to foster cross-industry collaboration on NDC to the benefit of travellers everywhere.”