Anyone plugged into the Motherwell social media algorithm might be accustomed to the odd bit of Martinez content appearing on their feed.
During the festive period in 2018, he was pictured with one of the chefs at the Moorings Hotel. In 2021, an image circulated of him watching local boys club Motherwell Phoenix train.
“It’s not everyday Roberto Martinez turns up and watches your training session and takes a genuine interest,” they tweeted, external at the time.
The Spaniard was in the midst of a six-year tenure as Belgium boss at that point.
Under Martinez, Belgium celebrated three straight years as Fifa’s top-ranked nation, but he was unable to guide a star-studded team to a major honour.
He did, however, lead them to a World Cup semi-final in 2018 and the last eight of Euro 2020. He lost to the eventual tournament winners on both occasions – France and Italy.
Those six years with Belgium came after guiding Swansea back to the second tier of English football, winning the FA Cup with Wigan and securing a fifth-placed finish at Everton.
But it was nine months in Motherwell that shaped Martinez. It was where he met his future wife, with whom he has raised two children.
There was no romance on the pitch, though. The former midfielder failed to live up to the hype after arriving from Wigan in 2001.
Sixteen appearances, just eight of which were starts, then redundancy – along with 18 other players – when the Fir Park club went into administration.
“Motherwell was a very good experience because it wasn’t a good experience,” he recalled.
“As a manager it has helped me immensely. Being able to understand a dressing room undergoing administration was at the time very hurtful, but it has made me the manager I am now.
“As a whole I really enjoyed Scottish football. It wasn’t a success from a personal point of view at the time, but it has become one of the biggest footballing lessons in my development as a manager.”