Trip.com Group has teamed up with Prioticket to broaden its international network and integration, especially for attractions in Europe, the Middle East and the US.
Through an innovative API integration, Trip.com Group will connect with suppliers, aggregators, and platform partners associated with Prioticket, the leading connectivity platform specialising in the management, sale, and distribution of tours, activities, and experiences, which offers a comprehensive suite of tools that facilitate the integration of third-party systems, centralised management of global distribution, and feature-rich point-of-sale solutions.
It will also enable Trip.com Group to access over 50 additional reservation systems.
Under this new partnership, Trip.com users can look forward to experiencing Rockefeller Center in New York, Tivoli Gardens and Ikono Experiences in Europe, along with unique tours such as hop-on hop-off bus tours from City Sightseeing Worldwide, Harry Potter Studio Tours from Evan Evans Tours, and top attractions in Dubai and Abu Dhabi, like Museum of the Future, At the Top Burj Khalifa and Louvre Abu Dhabi via priohub.
With this integration, key attractions, tours, and activities providers will also benefit from the ability to update prices and inventory via API automatically, ensuring accurate and up-to-date information for travellers.
Chase Liu, general manager of attractions and tours, Trip.com Group, commented: “By integrating with Prioticket’s robust platform, we are expanding our reach and enhancing the efficiency of our operations, which ultimately benefits our partners and travellers alike.”
Prioticket’s CEO Gert-Jan Ruiter also expressed enthusiasm for the partnership: “By integrating our robust platform with Trip.com Group’s extensive network, we are ready to deliver our partners unparalleled access and convenience to a wider audience. We are excited about the opportunities this collaboration brings and look forward to a successful partnership.”