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Alo Yoga takes on Europe, starting with the UK

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The athleisure boom continues. Los Angeles-based activewear brand Alo Yoga lands in the UK this week as part of a major international retail expansion that will see it open a total of 100 stores — averaging at around one per week — across Europe, Asia and the US. The new store, on King’s Road in London, will be its first European outpost.

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