This year’s Eurosima Award for Innovation went to Wetty Wetsuit™ and its founder Gregory Pelagahe. Their “Impact Suit” integrates protectors and offers an unparalleled feeling of safety in all wave conditions thanks to its padding technology. It was designed together with Jérôme Sahyoun and Eric Rebiere and is made with natural latex, water-based glue and Limestone™ neoprene.
Florian Auger, the founder and design director of the Outercraft™ agency, responded to the question: how can we prepare companies to remain competitive in the long term by anticipating the expectations of future consumers*? According to the designer, the risks of product innovation should be reduced by observing a lot, studying consumer behaviour, developing operational strategies and being inspired by concrete examples of innovative projects. In his vision of a strategy for product innovation and brand identity, he compared design thinking, adoption curve profiles, and the concept of the pilot project. The critical question, he said, is how to build a sustainable future while maintaining a dynamic economy. Studio Outercraft has just won the award for Product Design in Sport and Leisure at the Paris Design Awards for the Hercule Studio™ brand yoga mat.
In the exhibit hall, the Oxbow™ brand showcased its new, extra-flexible Yulex™ wetsuit. Rip Curl™ showcased the Flash Bomb Fusion wetsuit with near-seamless and zipperless trims that offer remarkable water resistance through sweat technology. This nearly seamless suit is more integrable into the circular economy.
In terms of Circular Economy, the Ederrak™ company has developed a storage and presentation accessory for surfboards. Made from recyclable plastic, these modules are manufactured in France. They are both aesthetically pleasing and useful, allowing boards to be displayed at home or in the store.