“It is an exciting time for the NFL globally, with a record five games in Europe this season, and interest in our game continuing to grow around the world,” added Michelle Webb, Vice President International Sponsorship at the NFL. “Our new partnership with Engelbert Strauss demonstrates our commitment to engaging fans in unique ways across the continent, and we look forward to working with them to grow and celebrate fandom in Germany and the UK this season and beyond.”
In the lead up to Super Bowl LVIII, Engelbert Strauss will unveil an all-new NFL-themed workwear capsule collection exclusive to fans across Germany and the UK. With purchase, fans will also have the chance to win tickets to Super Bowl LVIII at Allegiant Stadium in Las Vegas, via a first-of-its-kind raffle.
Engelbert Strauss previously partnered with the Kansas City Chiefs ahead of Super Bowl LVII. The duo will again release a line in the coming weeks, to celebrate the Kansas City Chiefs’ Week 9 game in Frankfurt.