The global online sports betting market has experienced rapid growth in recent years, driven by increasing legalization and the rising popularity of online sports viewing. A new report titled “Online Sports Betting Market Size and Forecast (2018-2028) – Regional Analysis (North America, Europe, APAC, South America)” by Makreo Research provides an extensive overview of this dynamic market. The report offers valuable insights into the industry’s performance, covering various regional markets, and highlights significant trends, opportunities, and challenges.
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Online Sports Betting Market Size and Forecast (2018-2028) – Regional Analysis (North America, Europe, APAC, South America)
https://www.makreo.com/report/online-sports-betting-market-size-and-forecast-2018-2028
â–º Technological Advancements Fuel Market Growth
The global online sports betting market has been propelled by technological advancements, strategic partnerships, and changing consumer behavior. The report indicates a robust Compound Annual Growth Rate (CAGR) of 15.59% from 2018 to 2023, demonstrating sustained market expansion. Technological innovations, such as increased mobile accessibility and online payment gateways, have significantly contributed to this growth, offering convenience and security for users.
â–º North America: The Fastest Growing Online Sports Betting Market
North America has emerged as the fastest-growing region in the online sports betting market. The United States, in particular, has witnessed rapid market growth due to the recent legalization of sports betting across various states. As of 2023, the U.S. sports betting app market has seen substantial engagement, with legal betting states setting the minimum age for betting at 21, although some jurisdictions allow individuals aged 18 and above.
• Fantasy Sports Players Demographics: In 2023, 64% of fantasy sports players were male, while 35% were female. Nearly half (48%) fell within the age bracket of 18 to 34, with 84% holding a college degree or higher, and 65% reporting an annual income exceeding USD 50,000.
â–º Europe: The Largest Online Betting Market
Europe stands as the largest online betting market globally, thanks to its well-regulated environments. Sports betting accounted for 43% of the combined online Gross Gaming Revenue (GGR) among European Gaming and Betting Association (EGBA) members in 2022. Key markets include countries like Italy, France, and Spain, where football dominates betting activities.
• Ireland’s Contribution: Ireland contributed 2.6% to the total revenue of Europe’s online betting market, highlighting the region’s significant engagement in sports betting.
â–º Asia Pacific: Emerging Market with Potential
The Asia Pacific region presents a mix of strict regulations and untapped potential. While countries like Singapore enforce stringent anti-betting laws, others like India see significant engagement in cricket betting. The report highlights that the cricket betting sector in India attracts wagers from over 140 million regular bettors, spiking to over 370 million during major tournaments like the Indian T20 League.
• Australia’s Betting Trends: In 2022, younger demographics in Australia spent an average of USD 125 monthly on sports betting, indicating a strong market presence among the youth.
â–º South America: Rapid Growth and Untapped Opportunities
South America’s online sports betting market is experiencing rapid growth, driven by major countries striving to legalize betting activities. Brazil, in particular, has shown substantial engagement, with betting sites amassing a total of 2.1 billion visits in 2023, and approximately 40.9% of the adult population visiting at least one betting site in the last quarter of 2023.
• Brazilian Online Betting Industry Stats: November 2023 saw 61.4 million unique visitors to betting sites, averaging 6 minutes per visit, highlighting the region’s robust engagement.
â–º Key Market Trends and Challenges
The report identifies several key trends shaping the online sports betting market:
• Rising Popularity of Live Betting: The trend of live betting presents operators with opportunities to diversify their offerings. Real-time wagering during live sports events enhances user engagement, providing a dynamic and interactive betting experience.
• Increased Smartphone Penetration: The growing use of smartphones is leading to an increase in mobile application-based lottery games. This convenience and comfort of betting from home is a primary driver for market growth.
• Online Payment Gateways: The rising adoption of secure online payment gateways has made transactions convenient for players, boosting market growth.
â–º However, the market also faces significant challenges:
• Regulatory Hurdles: Many countries enforce stringent regulations and taxation policies, hindering the market’s full potential. Countries with prohibitive betting laws present substantial obstacles to market growth.
• Security Concerns: Cybersecurity vulnerabilities and issues related to security and credibility online remain a concern, making it crucial for operators to ensure robust security measures.
â–º Future Growth Outlook
Looking ahead, the global online sports betting market is poised for substantial growth, driven by technological advancements and the ongoing trend towards legalization and regulation across various regions. The market is forecasted to experience a CAGR of 10.67% from 2024 to 2028.
• Emerging Markets: Asia Pacific and South America are expected to emerge as significant new markets. In Asia, the popularity of sports like cricket and football is driving online market growth, despite the ongoing issue of legalization. South America, particularly Brazil, continues to show rapid market expansion.
â–º Key Players and Competitive Landscape
The online sports betting market is characterized by intense competition among key players striving to capture greater market share. Leading companies like Flutter Entertainment, Entain Group PLC, Bet365, 888 Holdings, and Betsson are at the forefront of this competition. The report highlights several notable mergers, acquisitions, and strategic investments that are reshaping the competitive landscape.
• Recent Developments: In December 2023, Betsson collaborated with Racing Club de Avellaneda for the 2023/2024 season. In September 2023, Betsson was awarded a license to offer online sports betting in France. DraftKings expanded its presence in the U.S. market, launching its mobile sportsbook in Kentucky in September 2023.
â–º Conclusion
The “Online Sports Betting Market Size and Forecast (2018-2028) – Regional Analysis (North America, Europe, APAC, South America)” report by Makreo Research offers a comprehensive analysis of the global online sports betting market. The report provides industry stakeholders and experts with valuable insights into market dynamics, performance, and competitive landscape, equipping them to navigate the evolving regulatory environment and capitalize on emerging opportunities.
For more detailed insights and to access the full report, visit Makreo Research. www.makreo.com/
Related Reports:
North America Online Sports Betting Market Size and Forecast (2018-2028)
https://www.makreo.com/report/north-america-online-sports-betting-market-size-and-forecast-2018-2028
Europe Online Sports Betting Market Size and Forecast (2018-2028)
https://www.makreo.com/report/europe-online-sports-betting-market-size-and-forecast-2018-2028
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