Iconix’s Zoo York targets Europe in deal with TB International and Snipes

Iconix’s European arm has inked a long-term license with German group TB International for the Iconix-owned skate brand Zoo York to be relaunched in Europe via a DTR partnership with local streetwear retailer Snipes

The link-up will be supported by a release into Snipes’ pan-European wholesale network. 

London-based Iconix Europe said that: “With TB International known for its strategic approach to brand management by leveraging their expertise and resources in design and manufacturing, Zoo York is set to become a leading player in the European streetwear market. Along with Snipes’ reputation for catering to the urban fashion market, the collaboration is expected to position both parties perfectly to execute the shared vision for Zoo York.”

The SS24 collection has launched this month alongside a creative campaign that focuses on the brand’s versatile bottoms including cargo pants, distressed denim, and relaxed-fit shorts. The colour palette includes bold neon greens, electric blues, and fiery reds, mixed in with classic neutrals black, white, and grey.

The collection is a mix of trend-led designs with original graphics from the brand’s history. Available online and in-store throughout the Snipes retail network, retail price points range from €34.99 for basics and accessories to €79.99 for jackets and footwear.

Zoo York has a 30-year history and is unusual in being the first New York skate brand and team in a predominantly West Coast-led industry. Its archive is “peppered with iconic moments of New York underground culture spanning not just skate, but music, fashion, and art, embodying the gritty energy of New York whilst consistently representing the underdog”.

Simon Bus, Head of Communications & Entertainment at Snipes said that its eponymous own-brand and licensed brands Karl Kani and K1X are among the most successful labels in its portfolio, “and we also see this potential with Zoo York. Therefore, we reinterpreted iconic apparel pieces and sneaker silhouettes to inspire the long existing Zoo York community as well as to win new generations for the brand”.