SIS (Sports Information Services), a renowned provider of 24/7 live betting services across multiple channels, has reached an agreement to integrate its top-tier horse racing content with the ISIBET Pro platform in the regulated market of Italy.
Through this partnership, operators utilizing the ISIBET Pro platform, both in retail and online settings, will gain access to a comprehensive offering of over 35,000 horse races annually. These races originate from more than 170 racecourses across five continents, encompassing meetings from Africa, Australia, Europe, Latin America, and the United States.
SIS’ 24/7 Live Betting Channels provide a complete end-to-end solution, including live streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices. This comprehensive package ensures a seamless and engaging betting experience for users.
The integration of SIS horse racing content into the ISIBET Pro platform represents the latest addition to SIS’ growing list of commercial partnerships across Europe. As a result, the platform’s expanding network of partners can now leverage SIS’ revenue-boosting services to enhance their offerings.
This collaboration between ISIBET Pro and SIS aims to elevate the betting experience in Italy by providing a diverse and engaging horse racing portfolio to operators and their customers.
Prean Naidu, Commercial Manager, UK and Europe at SIS, said: “The deal we have struck with ISIBET Pro is another major step for SIS as we continue to increase our reach across Europe. To launch our racing product on ISIBET Pro’s leading platform means we can get our content in front of a huge number of bettors in Italy.
“It is another illustration of the value of our proposition, as we continue to deliver cutting-edge, round-the-clock and revenue-driving products to operators.”
Romano Biondi, CEO at ISIBET Pro, said: “We are thrilled to announce our partnership with SIS, which aligns with our ongoing commitment to providing exclusive and premium content to our operator clients in Italy across both retail and online.
“By offering regular races around the clock from all over the world, we believe that Italian customers will eagerly embrace the wide range of betting options available to them.”