Mathilde Vaucheret becomes vice president of marketing for Levi’s Europe

Following a three-month interim period that began in February, Levi’s has officially appointed Mathilde Vaucheret as vice president of marketing for the European region. In her new role, Mathilde Vaucheret will oversee marketing, public relations, and brand experience across the entire European continent.

Previously, Vaucheret was responsible for leading the marketing department for Southern Europe, which includes key markets such as France, Italy, and Spain. Her new position will now encompass the United Kingdom, Germany, Benelux, the Nordic countries, as well as Eastern Europe.

Before joining Levi’s in 2019, Vaucheret started her career at the Clarins Group in 2008 as a public relations assistant. She then moved to the electronics company Philips in 2010, where she advanced to become the director of public relations and communications in 2015.

The executive now joins Levi’s executive committee, which includes seven vice presidents: Leona de Graft overseeing e-commerce, Brianna Carlsson for retail, Gema Alonso Rodriguez for sales, Heiko Gentner for real estate, Fabio Brunello for planning, Torsten Rath and Francesco Mancini as chief counsels for Europe, along with Jovana Lakcevic, who serves as director of corporate affairs.