National Express is collaborating with European coach operator BlaBlaCar Bus to sell tickets for journeys to the Continent.
Via a new website, international.nationalexpress.com, passengers can book to foreign destinations from London Victoria station. The services are operated by BlaBlaCar Bus.
Tickets from London to Paris are currently available starting from £25.36 one way, including a luggage allowance of 20kg.
With three services a day, journey times start at 8 hours 40 minutes.
National Express promises leather reclining seats, plenty of legroom and USB power sockets.
The service is being marketed as a cheap, comfortable and green way of reaching the Paris Olympics, which will take place from 26 July – 11 August.
Other destinations include Brussels, Amsterdam, Antwerp and Lille.
John Boughton, Commercial Director at National Express, says: “We’re pleased to be partnering with BlaBlaCar Bus to reinstate our presence in Europe following the pandemic, connecting our UK-wide network with Paris and other key destinations on the BlaBlaCar network, including Brussels and Amsterdam.
“We want to help people make those all-important, money-saving, greener choices when it comes to travelling.
“This partnership not only offers a convenient and seamless booking experience for our customers, they can also look forward to a comfortable, affordable and more reliable journey compared to the cost of flying or enduring long queues at the airport.”
Aurélien Gandois, Vice President of BlaBlaCar Bus, adds: “Our mission at BlaBlaCar has always been to make travel more accessible, convenient, and environmentally friendly.
“Partnering with National Express allows us to offer more options for travellers to reach Paris sustainably and comfortably. We are excited to bring together our networks to provide an enhanced travel experience for passengers.”