A Swiss Jewish organisation has denounced an antisemitic sign put up at a local ski shop near Davos, barring Jews from renting equipment.
The sign on Pischa Mountain above Davos, a town known for hosting the annual World Economic Forum meeting of global elites, said the shop would no longer rent gear such as sleds, skis and snowshoes to “our Jewish brothers” after a series of “very annoying incidents”.
The message, written in Hebrew, appeared to be directed at Israeli Jews who have been traveling to Davos in growing numbers in recent years.
The owners of the store could not immediately be reached for comment.
The Davos tourism agency declined to immediately comment when contacted by The Associated Press but said a response would be forthcoming by e-mail.
“After a series of annoying incidents, including the theft of a sled, we are no longer renting out sporting equipment to our Jewish brothers,” said the sign, put on a window at a counter with helmets sitting on a shelf in the back.
The Swiss Federation of Jewish Communities condemned the incident, which was reported in Swiss media after a social media post from Zurich city councilor Jehuda Spielman on Sunday.
“The poster is undisputedly discriminatory,” said Jonathan Kreutner, the federation’s secretary-general, in an e-mail. “That shocks me. This really is a new level of audacity.”
“This is antisemitism,” he later said over the phone. “An entire group of guests is being collectively labelled because of their appearance and origin.”
Kreutner initially said the federation planned legal action for alleged violation of Swiss anti-racism laws, but said it would likely defer to a regional prosecutor who was looking into the matter.
The incident comes against a backdrop of rising antisemitism across Europe and beyond, largely in connection with the Israel–Hamas war in the Gaza Strip that has killed more than 28,300 Palestinians in the territory, according to the Health Ministry in the Hamas-run enclave.
Kreutner also noted an increasing number of Jewish guests in Davos over the years, which indicated they “clearly feel very comfortable” and welcome in Davos.
“However, there are obviously others who have a completely different attitude towards Jewish guests,” he said, acknowledging that “it is obvious that there is a lot going wrong here.”