Casino and sports platform provider ProgressPlay has significantly added to its sportsbook content portfolio with the introduction of United Kingdom (UK) and Irish horse racing. Through the integration of UK and Irish horse racing, ProgressPlay cements its position as a front-runner in the industry, re-energising the sportsbook landscape and setting new standards for excellence.
With its ground-breaking data-driven UI/UX technology, ProgressPlay will provide a slick design and easy-to-use navigation to provide innovative horse racing products for ProgressPlay operators and other partners.
Horse racing is the second most popular sport in the UK after football with over six million attendees yearly, making this new content stream from ProgressPlay a wonderful opportunity for operators to tackle that segment of the market and bring these punters across as customers of brands that have this content available.
Horse racing generates over £4 billion annually for the UK economy and the races being provided by ProgressPlay include flat and jumps with the creme-de-la-creme of the horse-racing calendar included within the coverage: the Cheltenham Festival, the Grand National, the Derby, Royal Ascot, King George Weekend, the St Leger and Christmas Festival, amongst others. A special promotion ties to the Grand National this weekend to help operators with their marketing efforts.
Horse racing stands as an enduring pillar of Ireland’s sporting heritage, cherished by enthusiasts and spectators alike and an attractive proposition for operators seeking new pastures. Each year, a diverse array of horse racing events, ranging from flat races to exhilarating steeplechases, captivate audiences across Ireland and beyond, embodying the nation’s passion for this beloved sport with some legendary races including the Irish Grand National, Irish Derby, Galway Races, The Irish 2,000 Guineas, The Irish 1,000 Guineas, The Irish Derby, The Irish Oaks and the Irish St Ledger, The Irish Guineas and Punchestown Festival, amid a packed calendar.
“Horses present a fantastic acquisition tool for any partners operating in the UK and Ireland, opening new frontiers and marketing opportunities to elevate brands even higher,” the Sales and Marketing Manager for ProgressPlay, Marina Nahhas, said.
ProgressPlay’s combo sportsbook and comprehensive turnkey solution including casino platform, player management, payments module and affiliate software are designed to boost operators seeking to effectively drive both revenue and efficiency with the latest cutting-edge technology.
Over 150 online casino and sportsbook brands have partnered with ProgressPlay covering a unique combination of casino games and sports betting. ProgressPlay’s sportsbook offers over 30,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX and extensive value-added services alongside thousands of casino games including slots, online casino, live casino, poker, table games and sportsbook across all devices and currencies.
“The goal of our sportsbook is to directly drive new operator revenues and deeper engagement for users with sport and the ‘Sport of Kings’, UK and Irish horse racing, is a welcome addition,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “These new offerings should not only provide exceptional popularity in sports betting but will also encourage some reshaping of player behaviour.”
For further information visit www. ProgressPlay. com.