Euro 2024 has highlighted sports’ appeal among Chinese tourists. Qunar, an online travel service provider, reported a doubling of flight bookings to Germany during the football event and a 1.5-fold increase in hotel bookings, with prices up by 25 percent. Notably, searches for Berlin, the host city of the Euro 2024 final, on the platform have increased by 253 percent over the last week.
Euro 2024 and the Paris Olympics have not only boosted travel to Germany and France but also ignited interest in other European destinations, said Cheng Chaogong, a researcher at Tongcheng Travel.
Chinese tourism interest in Paris has increased the most, followed by Berlin, London, Madrid, and Athens, according to Tongcheng Travel. Many group tour packages have sold out on the platform.