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Trademark

McDonald’s loses chicken ‘Big Mac’ EU trademark fight – Times of India

A top European Union court said Wednesday that McDonald’s has lost its Big Mac trademark in the 27-nation bloc, ruling in favour of Irish...

McDonald’s loses Chicken Big Mac trademark in Europe

By Foo Yun CheeBRUSSELS (Reuters) -McDonald's does not have the exclusive right to the term "Big Mac" for poultry products in Europe after five...

Supermac’s triumphs over McDonald’s in ‘Big Mac’ trademark battle in Europe

The ruling today (5 June) by the European General Court means McDonald’s has lost the right to use the name ‘Big Mac’ in the...

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