The two firms said they have worked together to free up network capacity for mobile users – testing it in 11 regions in Europe – to cut network traffic and enable more people to watch better-quality videos
Vodafone and Meta, Facebook’s parent company, have joined forces to enable mobile phone users to watch more high-quality short-form videos.
The two firms claim they’ve managed to free up network capacity having tested it across 11 European regions – resulting in reduced network traffic and the opportunity for more individuals to enjoy high-resolution video content. The telecoms firm said the network space was made available at popular 4G and 5G sites in busy locations, including busy shopping centres and transport hubs.
On the other hand, Meta reported enhancements to its video engineering and infrastructure deployment systems which lead to improved optimisation and efficiency. Following a successful three-week UK trial conducted in April, both companies are open to partnering with other businesses to broaden the use of this tech innovation.
They affirmed such engagement would help keep vital networks congestion-free and energy-efficient. Meta owns Instagram, known for its short clips as well as image-based content. Alberto Ripepi, Vodafone’s Chief Network Officer said: “Meta’s willingness to optimise the delivery of video for its applications leads the way for a more efficient use of existing network resources.”
“Vodafone and Meta have implemented these optimisations across Vodafone’s European markets and intend to continue collaborating to foster additional efficiencies.”
Meta’s Vice President of Network Engineering, Gaya Nagarajan, commented: “Our relationship with Vodafone is a long-term partnership, and collaboration on video optimisation is an opportunity to drive innovation and shape the future of the internet. We are committed to continuing our collaboration with innovative partners like Vodafone, device manufacturers, equipment vendors and the wider digital ecosystem, to push the boundaries of video optimisation.”